Our Foundations

There is no system as wildly complex, unpredictable and extraordinary as the human mind.

Everything we do at Lateral starts with rigorous research. We now know that at any age your brain can change itself when you stimulate and exercise it.

This is why we created Lateral. To help every person boost the power of their extraordinary mind.

Now grab your goggles. We’re going to take a dive into the human mind.

Why is all of the above important?

Because it helps us to gain awareness, refocus and exercise our ways of thinking as well as to understand what we can and should recover as human beings. We will consciously stimulate synaptic connections in aspects that we do not usually exercise, we will discover and exercise our distinctive way of thinking (divergent + lateral mode) by diverging rather than converging.

Because it helps us to see unpredictable environments as allies of our cellular, brain, mental and social development and AI and Big Data as complementary capabilities to our human capacities rather than threats.

Because we now know that the environment influences the shaping of our thinking and this influences the environment. In 70,000 BC the cognitive revolution stimulated imaginary thinking. Much later the agricultural revolution stimulated factual thinking (concrete and descriptive) and until recently the first industrial revolution stimulated logical thinking (abstract and synthetic).

Today, a little more than four years after it was announced that the world entered the 4th industrial revolution with a technological tsunami (virtual clouds, Big Data, Artificial Intelligence, 3D printing, Drones, Virtual Reality and Augmented Reality, home automation, robotization), there are already discussions of an imminent 5th revolution (post-pandemic) focused on SUSTAINABILITY, a revolution that will demand not only the use of sustainable energies and materials, biotechnology and nanotechnology, but especially PEOPLE with high distinctive, innovative, creative, communicative, sensitive and human skills to face the new needs and challenges that will bring unimaginable scenarios such as the recent emergence of the COVID-19 pandemic.

Stimulating distinctive thinking as well as re-humanizing mankind is one of the most important needs of the world in the coming years!

This time let's trust that we learned not to neglect our environment. Everything is connected...

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